Don’t think of an elephant
George Lakoff
Made to stick
Chip Heath & Dan heath
How To Write One Song
Jeff Tweedy
JPOD
Douglas Coupland
The Discworld Series
Terry Pratchett
Predictably irrational
Dan Ariely
Hooked
Nir Eyal
The back of the napkin
Dan Roam
The laws of simplicity
John Maeda
The (honest) truth about dishonesty
Dan Arielly
Thinking fast and slow
Daniel Kahneman
Steal like an artist
Austin Kleon